Belle Isle Moonshine

Replace your vodka with something better.

Richmond,Conversation

Belle Isle Moonshine Celebrates International Women's Day: Conversations with a Few of our Favorite Ladies

ConversationStephanie StantonComment

Who run the world?

From top-left: Elisabeth Edelman, Jenna Serafine, Kate Magee, Micah Davenport, Kristin Otto, Lauren Brewer.

We’re lucky enough to work closely with some truly inspiring women here at Belle Isle Moonshine. In honor of #internationalwomensday, we want to acknowledge a few of the women that hustle hard to make, sell, and promote our spirit. We recently chatted with a few of the women who run the (‘shine) world–from distribution, to public relations, to photography. Read on to hear these powerful ladies get super real about everything from Imposter Syndrome to self-care to Beyoncé.


Elisabeth Edelman

Richmond, VA

Founder // Golden Word

Who are some of your lady heroes?

I thought a lot about this question–running through different authors, actresses, and political figures. Ultimately for me, it came down to two people: my mom and my sister. They’re the ones who have had the biggest impact on me.

My mom was an entrepreneur as well. She had her own French language school, so she was always working as I was growing up. It was a big opportunity for me to see what running your own business looked like. I think she gave me this entrepreneurial spirit and desire to go out on my own. My sister works and has two children, and she never complains. She makes it look relatively easy, but I know she’s really hustling to get it all done. She’s the one person I know who boldly goes after what she wants and cuts out everything else.

What was it like starting your own business?

Starting my own business was both harder and easier than I thought it would be. When I first started, it was fairly easy to get business–which I think was a result of having established really deep relationships in the market–but there were pieces that were much harder. Trying to sustain and keep up with growth was extremely challenging. It’s a good problem, but it was also one that I needed to deal with. So in some regards so much easier than I thought, and in some so much harder.

If you could give one piece of advice to yourself 10 years ago, what would it be?

Ten years ago I was living in New York City and had started my own company. I was very young, and I was working my butt off. Looking back, if I could give myself one piece of advice, it would have been to go to the gym. At the time, I thought working out would take away from my energy, but in reality it probably would have helped my mood and given me an outlet to take care of myself. If I had done a little more prioritizing of myself, I could have sustained that lifestyle longer and just been healthier.


Elisabeth Edelman was photographed at her home by Kate Magee. She founded golden word, a boutique pr firm, in 2016. Follow Golden Word’s happenings on Instagram @goldenwordco!


Kate Magee

Richmond, Virginia

Photographer // Kate Magee Photography

What do you love most about photography?

I love that I get to interact with so many different people. I know it sounds really cliche, but I love hearing different people’s stories. Whether it’s a product that they’ve created or I’m documenting someone’s story overseas, you have to get really personal and build trust with the subjects you’re photographing.  Someone has to trust you enough to hand their product over to you and know that you’re going to do a good job documenting it just as much as someone whose home was destroyed by a hurricane at a refugee camp has to trust that you’re going to do a good job telling their story to others without exploiting them. Photography makes you ask a lot of questions and dig deep into understanding the person, their passion, and their pain, and then translate that into a photograph.

How did you make the decision to go into business for yourself?

I wish I had a really good answer! This is what I always wanted to do, but it kind of just fell into my lap. I moved overseas first to do graphic design for a mission agency, and they asked me to do photography as well. I said I could take photos, but I really didn’t know what I was doing. They then wrote to me and said I was the new Director of Photography. I had no idea what I was doing, and it just took a lot of patience to start cultivating my eye and start learning the skill of photography. I moved to Richmond in 2010 and worked for a photographer as his intern, which turned into an associate position. About a year after that, I moved out on my own and started doing my own business. It’s nothing I really set out to do, but I’ve really enjoyed it.

Who are some of your lady heroes? Why?

This is a very intimidating question, because there are a lot to look up to. I started thinking about who are the women whose stories have really stuck with me. One is Irena Sendler, who was recognized for saving more than 2,500 children during World War II. She took them out of camps and risked her own safety for them. Also Harriet Tubman and Corrie ten Boom! The women I look up to the most are the ones who put the safety of others in front of their own safety. They risk all for the greater good of other people. Now in our culture we’re kind of all about ourselves, and I just really appreciate hearing these stories of women who weren’t in it for fame. They just knew it was the right thing to do.

If you could give one piece of advice to yourself 10 years ago, what would it be?

Have more courage. I used to think that being courageous was not being afraid of anything.  I’ve learned that it’s actually being fearful of something–whether that’s success or documenting a story in a war zone–it’s okay to be afraid. I think of all the roadblocks I’ve come across–anything from how I’m going to pay my taxes that year, to having a client I’m really nervous about producing work for, to driving through live landmine fields for a job–whatever it is, it’s okay to be afraid, but you have to push past that.

Also, because photography kind of fell into my lap–and I had the eye for it, but not necessarily the mechanics of working my camera–I’ve carried around an Imposter Syndrome for a while. You know, what if someone’s going to find out that I don’t know what I’m doing? Obviously, I do know what I’m doing, and I’d like to tell myself 10 years ago to stop listening to that voice that tells you you don’t know what you’re doing.


What’s your favorite Belle Isle cocktail?

It’s in the summer on the rooftop at The Graduate: they have a frosé, and I put a shot of Honey Habanero in it.

Kate Magee was photographed at The Broad by Joey Wharton. Check out her photography at katemagee.com, or on Instagram @katemagee and @katemageephotography.


Lauren Brewer

Atlanta, Georgia

Director of On-Premise Spirits // Georgia Crown Distributing

What does being a strong woman mean to you?

Being a strong woman to me means that I am unapologetically myself. It means that I support other women, and that I have the courage to take chances and risks. It means being kind while standing up for my convictions.

Who are some of your lady heroes?

There are so many. My mother is one. She went to college while raising two strong-willed kids. Michelle Obama feels like a given, too–but I’m saying Beyoncé! She stands up for people that don’t have a voice for themselves. She fights for what she believes in, and on top of all of that, her music makes me feel motivated!

What’s it like being a woman in the male dominated liquor industry?

It’s always an adventure! Most of the time it’s not something I think about, but other times it’s glaringly obvious. There have been times I have been told to temper my opinions or not be so forward. I know that would not be the case if I was a man. For a time, I did that, but at some point I realized that is not who I am.

Sometimes my forward personality has led to me being called a bitch, and I’ve decided that I’m comfortable with that.

What was your first job? Do you think it led you to where you are today?

I was an alcohol and drug counselor, and it absolutely did. It gave me a keen understanding of personality and what drives people.

What’s your favorite way to drink Belle Isle Moonshine?

100 Proof Dirty Martini!


Lauren Brewer lives in Atlanta with her family. Learn more about Georgia Crown Distributing Co. here!



Micah Davenport

Richmond, Virginia

Belle Isle Brand Ambassador & graduate student at VCU’s Brandcenter

As a woman just starting out in your career, why did you want to pursue advertising?

I think advertising has an incredible opportunity to set the tone and start the conversation of important topics. I want to be a catalyst for making things people want to see and helping move along important conversations.

Do you see your intended industry changing for women? Why or why not?

I hope so! Advertising was kind of known as a boys’ club, and I think that’s changed a lot from the past 10 or 20 years to now. I think it’s going to continue to change with more diversity and more women of color hopefully taking larger roles in advertising.  It’s important to have people with different opinions and experiences at the table to push that messaging forward.

What does being a strong woman mean to you?

I think being a strong woman is being at a table with a lot of different people and realizing that your opinion matters just as much as everybody else’s. That’s hard to do a lot of times, because it’s easy to believe that you’re small–and you’re not.

Who are some of your lady heroes?

Caroline Robinson Jones was one of the first black women in advertising who was able to take a VP role at an agency. She started a lot of agencies that marketed, not only to minorities, but created messaging that made sense for everybody. She was one of the trailblazers for marketing and advertising being more about emotions. I think you always have to be grateful for the people who go before you and pave the way for, like, me to even want to be in this industry and have the opportunity to be.


What’s your favorite Belle Isle cocktail?

I got this one! The Spicy Gentleman. I think [Belle Isle Community Manager] Robert called it this because we were serving them at a Derby Day event. It has Honey Habanero, which is my favorite, honey simple syrup, and a little bit of lemon juice. It’s simple, but it’s the perfect drink.


photos of micah by kate magee.

Check for Micah serving cocktails at various Belle Isle events around Richmond or modeling our t-shirts on social media. When she’s not slinging ‘shine, Micah is busy pursuing a degree in Brand Strategy at VCU’s prestigious Brandcenter.


Jenna Serafine

Rochester, New York

Wine & Spirits Brand Manager // Lake Beverage

What does being a strong woman mean to you?

Being a strong woman to me means you are not afraid to show your emotions and use those feelings to connect with peers on a more personal level. Strong women are independent and organized, and they use those skills to set and achieve goals. I also think that strong women do not need to be surrounded by large amounts of people. They shine best when surrounded with a handful of friends or peers that support and guide them to success. We stay true to ourselves and do not try and transform to fit who we think we are supposed to be.

Who are some of your lady heroes?

Both Taylor Swift and Tory Burch. Taylor Swift has always provided positive messages and inspiration through her songs and lyrics. She uses her platform to lift up her fans and give positive reinforcement that it’s all going to be okay. Even in my late 20s, I still use her words as encouragement and inspiration to wave at the haters and focus on my own self.

Tory Burch is not only one of my favorite fashion icons, but she’s also an amazing representative for female entrepreneurs. Tory saw firsthand the challenges and difficulties of becoming a female entrepreneur and started a foundation to help provide resources for future female entrepreneurs to utilize. The Foundation Fellows Program gives women an outlet to pitch their ideas to a panel (including Tory) with one winner receiving a grant investment. She also offers seminars to her Fellows that offer guidance and advice on growing a social media presence, finance, and their companies. She is more than just pretty shoes and beautiful handbags!

What’s it like being a woman in the male-dominated liquor business? 

We can also throw young in there! I was only 24 when I started at Lake Beverage in the current role I am still in today. Although it has grown drastically, six years ago this was still a brand new division with new items no one had sold before. Within my own company, I had to quickly show independence and learn an entire side of business I have never worked in before so I could gain the trust of my fellow co-workers and employees. That meant some self-educating and a little trial and error.

I think that our industry still thinks of females in the liquor business as “shot girls” at promotions. They forget that we can also grow share, manage brands, make deliveries, carry our own sample bottles into accounts, and give valid advice to help others grow their business. It all comes down to trust and making my employees, co-workers, bosses, and accounts trust me.

If you could give one piece of advice to yourself 10 years ago, what would it be? 

It’s okay to have a plan, but let it also be okay if the plan strays slightly off path. You can only control so much.

What’s your proudest accomplishment to date?

Lake Beverage started selling wine and liquor [in addition to beer] seven years ago, and I started with Lake Beverage six years ago. In that short period of time, I helped to grow my portion of the business to represent 3% of our total company. That’s pretty dang cool!

When Jenna isn’t dominating the Upstate NY beverage scene, she likes to relax at home with her husband and dog. Check out the great work she does with Lake Beverage!


Kristin Otto

Baltimore, Maryland

Area Sales Manager // Belle Isle Moonshine

You’re the only Belle Isle employee we’re interviewing–and you were one of the first women at the company! Tell us a little about yourself and what you do for Belle Isle. 

Wow, I feel so honored! I'm from Baltimore. I have a Cavapoo named Bixby–who is the cutest dog in the world–and I love to travel. I've worked in the liquor industry since I was 22–so, 16 years now. I started as a promotional model and am now working for Belle Isle as the Area Sales Manager for Maryland, D.C., and soon-to-be Delaware. 

What’s a typical day like for you? 
There is no such thing as a typical day in the liquor industry! You plan your day, then a call comes in that completely changes everything. You have to be able to adjust and go with it. Since we are a new product, there are a lot of account visits–both to new accounts to taste them on our products and existing accounts to show them some love and keep them happy. Really, all day, everyday, I'm educating people on what moonshine is, to not be scared of it, and why they should be drinking us over their typical vodka. 

The liquor business can be pretty crazy. What’s your favorite thing about working in the industry?
First and foremost, the relationships that I get to build with my accounts, my distributor, and my coworkers. Secondly, the creativity it allows me to have in figuring out how to get the brand out there and pulled off shelves. Plus, it's fun! It really is a fun industry. Does it have its moments like all jobs? Of course. But what other job can you go to accounts, hang out with people, and taste them on cocktails! 

What does being a strong woman mean to you?
A strong woman has her shit together, is independent, doesn't rely on anyone but herself, goes after what she wants, is not afraid to fail, is confident, and is kind. A strong woman knows she's fabulous and doesn't need to put anyone down to feel better about herself. 

Who are some women who inspire you? Why?
Well, my cousin for sure. She is a very strong, independent woman who has taught me everything I need to know about the sales industry, relationships, and life in general. I am so blessed to have her in my life giving me advice. Secondly, all the women out there who have been dealt a hard hand in life–whether it be sickness, an accident, bad relationships, a loss–and are overcoming it and come out stronger in the end because of it. I admire people who have a great outlook on life, even after life's been tough on them. 

What’s the hardest thing about being a woman in such a typically male-dominated field?

Really, I've been blessed with the jobs and co-workers I've had. Most have treated me with respect and as an equal. Unfortunately, not all women in this field have been so lucky; however, it is really starting to not be so male-dominated. I actually think Belle Isle now has more female employees than male. 

If you could give one piece of advice to yourself 10 years ago, what would it be?

Don't underestimate your talent and creativity, and be more confident in getting what you want in life and career. And, for goodness sake, who cares what people think of you? I'm still working on listening to this advice, but I would give it to younger me. 

What’s your proudest accomplishment to date?
Well, I just won a Team Leadership award at Belle Isle! I've never won a work award, so I'm pretty proud of that. Outside of work, buying my house was a very proud moment for me.

What’s your favorite Belle Isle cocktail? 
Where to start? Okay, so I'm on a diet and so right now, and I've been drinking Belle Isle Black Label with water and a squeeze of lemon and lime. I like it better than vodka, because when you mix it with water it literally tastes like water–no vodka after-bite. When I'm not on a diet, I love a skinny Grapefruit Crush, or a sweet and spicy Bloody Mary with Honey Habanero. Also, Circa in DC makes an awesome Purple Rain cocktail with the Honey Hab and a blueberry jalapeño shrub. And Wayward Smokehouse's Spiked Chocolate Milk with our Cold Brew Coffee!

Kristin Otto lives in Baltimore with her Cavapoo, Bixby. You can usually find her slinging ‘shine in one of our awesome accounts in Maryland or D.C.



we want to say a huge “thank you” to all the women who participated in this story!

happy international women’s day!

Belle Isle Moonshine is a premium, handcrafted spirit proudly hailing from Richmond, Virginia.

We take the name Belle Isle from a small, 540-acre island located smack dab in the middle of the James River where Civil War soldiers used surplus corn rations to make moonshine in copper kettles.

Belle Isle Moonshine is distilled from 100% organic corn, grown by three family farms and responsibly sourced. Once triple-distilled, we charcoal filter Belle Isle four times over. Then, we cut it with purified water right from the James River. Our infusions are made with 100% real ingredients, never artificial flavors or color. We use real grapefruits sourced from Texas and California, local honey from the Shenandoah Valley, organic habaneros grown an hour away, and freshly roasted coffee beans from the most socially conscious roastery in Richmond, Blanchard's Coffee Roasting Co.

From there, each bottle of Belle Isle Moonshine is filled, corked, labeled, and packed by hand by our Production team, who check each bottle and batch for quality assurance. Since Belle Isle is made in small batches, you can find the batch number handwritten in the bottom right corner of each bottle.

Distilled from good times and 100% organic corn.

Curated Wedding cocktails with Roberts and Co. Events // Part 1

Conversation, Belle Isle Explore Series, CocktailsBICS AdminComment

Want the bar at your wedding to offer something more interesting than light beer and watered-down rum and cokes? Your cocktail menu should make you feel as special as everything else on your wedding day, and Bryce Carson from Roberts and Co. Events is here to show you how to make that happen! With some help from the Good Times Experts here at Belle Isle Moonshine, you and your significant other can choose personalized cocktails that really say something about yourselves and your love. 

Cocktails make the heart grow fonder. All photos by Alyse Michelle Images.

In the seven years since I started planning weddings, they have become more lavish, more expensive, and more competitive. As couples jump into the planning process, they look to Pinterest, magazines, and past weddings they have been to for inspiration. This is where, as a wedding planner and designer, I step in and say, "stop"! I love these sources for inspiration, but if my couples cannot tell me how we can relate this to their personal story, then maybe we shouldn't do it.

Belle Isle's cocktail curators, Erica and Von.

I believe in creating and designing a personalized experience for my clients. Your groom is from Western Pennsylvania? Awesome! Have a cookie table. Your bride spent her childhood in Scotland? Work some thistle into her bouquet. Weddings are about telling the story of your past and giving a hint to your future.

I am so happy I have been able to partner with Belle Isle Moonshine on creating one of a kind experiences for my clients. So often the bar menu at a wedding is overlooked. In the final months of planning, clients will run to the liquor store to buy a mix of spirits and hope they have enough. Well, now Belle Isle Moonshine is offering a program that lets clients personalize their bar menu with the same level of detail that went into designing their wedding cake and floral arrangements. 

Belle Isle Moonshine partners with wedding planners to bring in their clients for a private cocktail tasting. I brought in Adrian and Brian for a tasting for their upcoming Spring 2018 wedding. Erica and Von created six craft cocktails based on a survey of my clients' preferences, wedding theme, and unique requests (beer cocktails). The results were nothing short of perfection, and luckily the talented Alyse Michelle Images was there to capture the experience. 

 

One of the big winners, the Pipeline Painkiller.

Adrian and Brian are fun, quirky, and looking to throw a wedding to be remembered. With funky centerpieces containing citrus fruits and a family-style BBQ and taco bar, they are looking to seamlessly blend their signature style across their entire wedding day. Adrian fell in love with the Pipeline Painkiller, a mix of Belle Isle Cold Brew Coffee, pineapple, and citrus. This drink packs enough punch to liven up the dance floor, but also look stunning on her tables. Brian's choice, the Belle's Eye, will be the perfect compliment to the tacos and BBQ, mixing Belle Isle Black Label, Coors Light and ginger beer. 

 

The tasting process is so fun and easy. Adrian and Brian were able to start off by tasting each moonshine on its own and then moved to their six signature cocktail choices. Von showed us exactly how to present each cocktail, from the proper glassware to the perfect garnish. Erica provided us with a cocktail calculator to make the trip to grocery and liquor stores a breeze after getting final guest counts. 

 

With their signature cocktails selected, Adrian and Brian were able to check one more task off their wedding to-do list. Not only did they leave feeling accomplished, but they know they are going to have something their guests have never experienced before.

Stay tuned for Part ii in May to see it all come together, with another cocktail surprise for the couple's guests!  


 

Bryce Carson is a Washington D.C. and Richmond-based wedding planner with Roberts & Co. Events.  He specializes in creating unique and personalized events tailored to each couple. Follow him on Instagram @brycetcarson, and follow Roberts and Co. @robertsandco


Belle Isle Moonshine is a premium, handcrafted spirit proudly hailing from Richmond, Virginia.

We take the name Belle Isle from a small, 540-acre island located smack dab in the middle of the James River where Civil War soldiers used surplus corn rations to make moonshine in copper kettles.

Belle Isle Moonshine is distilled from 100% organic corn, grown by three family farms and responsibly sourced. Once triple-distilled, we charcoal filter Belle Isle four times over. Then, we cut it with purified water right from the James River. Our infusions are made with 100% real ingredients, never artificial flavors or color. We use real grapefruits sourced from Texas and California, local honey from the Shenandoah Valley, organic habaneros grown an hour away, and freshly roasted coffee beans from the most socially conscious roastery in Richmond, Blanchard's Coffee Roasting Co.

From there, each bottle of Belle Isle Moonshine is filled, corked, labeled, and packed by hand by our Production team, who check each bottle and batch for quality assurance. Since Belle Isle is made in small batches, you can find the batch number handwritten in the bottom right corner of each bottle.

Distilled from good times and 100% organic corn.


Wanna learn more about us?

Party Prepped: Valentine's Day

Cocktails, ConversationBICS Admin3 Comments

Tired of crowded restaurants and expensive prix fixe menus? Celebrate Valentine's Day in style this year from the comfort of home! We called on our good friend and party maven Erica Key, of the award-winning blog Eating with Erica, to show us how to plan an amazing Valentine's Day dinner that your significant other (or BFF) will never forget!

Valentine's Day is one of my favorite holidays!  Who doesn’t love a reason to celebrate love? 

*raises hand*  

See more of Erica's recipes and party plans on her amazing blog, Eating with Erica!

I do!  It’s the one day out of the year that your significant other has to be chivalrous and is obligated to put forth an effort to be romantic.  Over the years, I have preferred to celebrate Valentine’s Day at home, for a number of reasons. 

1) It’s less of a headache than dealing with large crowds in restaurants.

2) It’s cost-effective. 

3) It's more intimate.  And last, but not least...

4) It’s a chance to blow your significant other's socks off by creating a new recipe.  

 

When creating a menu for a special holiday, simplicity is best!  I suggest creating a meal that you're comfortable preparing; that way, you don’t have to stress, especially if you aren’t the best cook.  We don’t need any Pinterest fails. 

This year for Valentine's Day, I was feeling fancy.  I created a three-course meal for my fiancé and paired each course with delectable Belle Isle cocktails using Ruby Red Grapefruit and Cold Brew Coffee.

 

FIRST COURSE

Tomato, basil, and goat cheese bruschetta

Cocktail pairing:  Lovers' lane

Bruschetta is one of the simplest appetizers to create. And one of the most delicious, in my opinion!  I added goat cheese for some pizzazz and created a tasty cocktail called Lovers' Lane: Ruby Red Grapefruit, neat, with a splash of Sprite.  The flavors worked well together and was the perfect start to the meal.   

 

*Fun Fact:  Belle Isle Ruby Red Grapefruit is a splendid shot.


SECOND COURSE

Grilled shrimp and lobster claws with kale caesar salad 

Cocktail pairing:  Cupid's Kiss

 

Seriously, Bae and I are seafood people. I couldn't pass up an opportunity to show my stuff with the main entree and the Cupid's Kiss cocktail was fancy enough to be the main header.  Visually, it's a really attractive drink, and it's not too sweet. 

 

 

*Fun Fact:  Use various berries to step up your cocktail presentatioN! I suggest strawberries, blackberries, and/or raspberries. 

 


When you prepare your dinner, make sure you pick up some great decor to set the table for the perfect mood!

THIRD COURSE

Chocolate toast topped with mixed berries 

Cocktail Pairing: Shiny coffee 

 

Coffee is my everything, so it's a must that I get my coffee fix after dinner.  It's so relaxing and a great way to unwind. The Shiny Coffee cocktail is so smooth, and it compliments the toast. When creating the toast, you can use chocolate or mascarpone cheese for the spread.  The best part of this recipe is that it can be served as a dessert or as breakfast!  I mean, who wouldn't want to wake up to this decadence for a cozy breakfast in bed?  This is the ideal way to say good morning or good night.

*Fun Fact:  Cinnamon sticks are a delicious bonus to a cocktail. 


 

In addition to this year's love-fest, I am hosting a light Valentine's Day soirée for my friends who are single.  It's going to be a fun time with cute decor and tasty treats.  I'll feature the Cupid's Kiss cocktail again, since It's a refreshing cocktail that will send your single well-wishes right into the love department.  You can create a punch or make the drink individually.  I created a chocolate fondue and provided multiple options for dipping.  You can use fruits, graham crackers, pretzels, and/or marshmallows. 

No matter what your plans are for Valentine's Day, spread lots of love, eat well, drink well, and include Belle Isle Moonshine!


cocktail recipes

LOVER'S LANE

WHAT YOU'LL NEED: 

  • 1 oz. Belle Isle Ruby Red Grapefruit

  • ½ oz. Sprite

Preparation:

Add all ingredients in a shaker with ice. Shake vigorously and strain into glass. 

 

 

 

 

 

 

 

 

 

 

 

 

Cupid's kiss

WHAT YOU'LL NEED: 

  • 2 oz. Belle Isle Ruby Red Grapefruit

  • 2 oz. Ruby red grapefruit juice

  • Fresh Berries (Raspberry, Strawberries, and/or Blackberries)

Preparation:

Add all ingredients in a shaker with ice. Shake and strain into a champagne flute, and garnish with berries.  

Shiny coffee

WHAT YOU'LL NEED: 

  • 2 oz. Belle Isle Cold Brew Coffee

  • ½ oz. simple syrup

  • 3 oz. fresh coffee

  • 1 ½ oz. dairy

Preparation:

Build all ingredients in glass or mug to taste!

     

 

 

Happy Valentine's Day! 

 

 

Recipes & post by Erica Key, editor-in-chief and founder of Eating with Erica.

 


Belle Isle Moonshine is a premium, handcrafted spirit proudly hailing from Richmond, Virginia.

We take the name Belle Isle from a small, 540-acre island located smack dab in the middle of the James River where Civil War soldiers used surplus corn rations to make moonshine in copper kettles.

Belle Isle Moonshine is distilled from 100% organic corn, grown by three family farms and responsibly sourced. Once triple-distilled, we charcoal filter Belle Isle four times over. Then, we cut it with purified water right from the James River. Our infusions are made with 100% real ingredients, never artificial flavors or color. We use real grapefruits sourced from Texas and California, local honey from the Shenandoah Valley, organic habaneros grown an hour away, and freshly roasted coffee beans from the most socially conscious roastery in Richmond, Blanchard's Coffee Roasting Co.

From there, each bottle of Belle Isle Moonshine is filled, corked, labeled, and packed by hand by our Production team, who check each bottle and batch for quality assurance. Since Belle Isle is made in small batches, you can find the batch number handwritten in the bottom right corner of each bottle.

Distilled from good times and 100% organic corn.


Wanna Learn More?

Behind the Bar: Tommy Nelson / Sabai

Behind the Bar, RichmondBrandon Day1 Comment

The Thai word sabai translates as "happy", but is more commonly used to emphasize a tranquil and relaxed state of mind. Richmond's own Sabai is a paradise in its own right. From the brilliant, custom-made decor to the enchanting lights that line the bar, Sabai transports you, at least mentally, to a place of pure bliss.

While the ambience of Sabai is tranquil, what comes out from behind the bar is electric and exciting. You can thank Tommy Nelson, Sabai's bar manager and beverage director, for the beautiful creations that are whipped up behind the bar's shiny lights and rows of flowers. We stopped by and got cozy at Sabai to learn a little more about Tommy, his cocktails, and how all of the pieces come together to create such a memorable bar experience.

Tell us about yourself…

I'm the Bar Manager/Beverage Director at Sabai, where I've been for a little over a year.

What got you into bartending?

I was always reading up on cocktail history and making cocktails at home prior to getting a job in the industry. I had been working from home as a supervisor for a telemarketing company and was really unhappy with it. Working from home was not for me and I knew I needed to do something that was the opposite, something more social and physical. More importantly, I wanted to do something I felt passionate about.

I was at a show one night at Strange Matter and struck up a conversation with a guy who, as it turned out, was a bartender at Rappahannock. We started talking about work and he offered me a job starting as a bar-back. I worked hard and took every opportunity to learn more. I ended up taking over the bar manager position there before working my way to Sabai.

What’s your favorite thing to drink? Any guilty pleasure drinks?

I enjoy seasonal drinking. In colder weather, I love a nice whiskey (neat or on the rocks) or warm Cognac. Now that spring is approaching, I've been craving classic gin & tonics. As for guilty pleasure drinks, I'm down with a frozen margarita on a hot day.

Outside of work, what do you find yourself doing?

I still read a ton of books about cocktails, spirits, beer, and wine. The more history-focused ones tend to appeal to me the most. I also play electric guitar, when I can find the time. I work a lot.

Tell us about your bar…

Sabai is a Thai restaurant and tiki bar with some incredible industrial decor. It's fast-paced, high-energy, loud, and fun. I play a lot of 70s and 80s punk/post-punk music. Flowers, parasol umbrellas, and punk rock. A perfect mix of everything you need.

What’s the neighborhood and surrounding area like?

The neighborhood is great. Many of our regulars live and/or work nearby and just walk over. They are dedicated Sabai fans and never fail to come out, even when it snows.

Who do you typically find coming in for a drink?

Depends on the time of night. Earlier in the shift we get families or couples dining. Later we get people who are going out for the night, maybe to a show at the Broadberry. Our late night crowd is a mix of industry folks, regulars, and people (future regulars?) who just want some great late night food and a nightcap. It's a great mix that keeps us on our toes.

What makes your bar unique?

I think people are impressed by the decor when they walk in. As for the drinks, they are big and garish but we take a lot of time to ensure they are balanced; they aren't as sweet as they look. We also have one of the biggest rum selections in the city and we are really into it.

What’s your favorite part about working there?

My favorite thing about working at Sabai is the diversity of our customers. Getting to talk to people who aren't normally into cocktails is a lot of fun. We make a conscience attempt to be very approachable and love answering questions. We also get a lot of people who know a great deal about food or drinks. It's nice to know they appreciate what we do. We get customers who ask for custom cocktails and are happy to oblige. If all you're looking for is a cheap beer and a shot, we've got you covered too.

What’s a good night look like for you? What are people ordering?

The best nights for me are so fast-paced that I barely have time to think. I do my best work in these conditions. When my team is synced up and dancing around each other, everything just flows so effortlessly. 

What are some of your Belle Isle creations?

Try it at Sabai...

+ 1½ oz. Paw Paw-infused Belle Isle 100 Proof
+ ½ oz. Aperol
+ ½ oz. pineapple juice
+ 1 tsp. falernum

Preparation:
Shake briefly with crushed ice and pour into a champagne flute. Garnish with pineapple leaf and orchid.


...or try it at home.

+ 1 oz. Belle Isle 100 Proof
+ 1 oz. Salers Gentian liqueur
+ 1 oz. Dolin Blanc vermouth

Preparation:
Stir with ice and strain into an old fashioned glass over a large ice cube. Garnish with an orange peel.

Recipes by Tommy Nelson of Sabai
Photos by Joey Wharton

Behind the Bar: Kacie Shortridge / Laura Lee's

Behind the Bar, RichmondBrandon DayComment

Despite being a newer addition to Virginia's thriving dining scene, Laura Lee's is no spring chicken. Under ownership of restauranteur extraordinaire Kendra Feather, Laura Lee's is set to take southside Richmond by storm. While Laura Lee's summons a number of inspirations for its concept and ambiance, the real magic lies in the execution of its bar menu and offerings.

You can thank Kacie Shortridge for Laura Lee's delightfully unique and honest cocktail menu. A veteran of another Kendra creation, the award-winning Roosevelt, Kacie brought her expertise and creativity to develop Laura Lee's bar program. In a world full of a million iterations of Manhattans, Kacie isn't afraid of being more an Uptown Girl... or an Uptown Squirrel, which coincidentally is a cocktail right off her menu.

Tell us about yourself…

I'm Kacie, and I head up the bar program at Laura Lee's, Kendra Feather's newest restaurant in Forest Hill.

How long have you been bartending?

I've been bartending for over a decade. At first, it all happened by just helping friends out that were in a bind at different dive bars here and there. Initially, I liked the money that came from it and the crazy environment that surrounded it all. Later, I found an appreciation for making a solid cocktail and expanding my knowledge of the history that comes with being a bartender.

What’s your favorite thing to drink? Any guilty pleasure drinks?

I love a good Negroni. They are perfectly bitter and make me feel all warm & fuzzy inside. My guilty pleasure? A Bigroni - that's a double Negroni.

Outside of work, what do you find yourself doing?

I spend most of my time striving to be as loving and excited about life as my dog Nico.

Tell us about your bar… 

The bar at Laura Lee's is very feminine and warm. That was Kendra's vision from the start, and that is what inspired me to be a part of it. She envisioned a modern-day version of the fern bar.

For those of us who aren't so hip, what's a fern bar?

The "fern bar" was a movement that started in the late 1960s and continued well into the 1980s. Fern bars looked like someone's living room and had a much more laid-back atmosphere than their preexisting counterparts. The standard decorations in fern bars were beautiful Tiffany lamps and, as the name suggests, live ferns. Beyond just the ambiance, the fern bar was important because, for the first time in modern American culture, women were joining men behind the bar. As a result, women slowly trickled in as customers as well.

Why were fern bars so important in bringing women into the bar and cocktail scene? 

Prior to the rise of fern bars, it was illegal in most states for women to bartend, and women weren't welcome in the local pubs. I used to bartend while I lived in California, where women were officially barred from "pouring whisky" as late as 1971. If women weren't barred from the bar scene legally, they were socially at least.  Once fern bars brought women in and behind the bar, the newly introduced feminine energy began to balance out the bar scene.

Along with the change in clientele, there was an addition of new, fruity cocktails to the menu. This is where classics like the Harvey Wallbanger and the Lemon Drop originated. These new options were easier on the palate and not so boozy, and began the movement of breaking away from Prohibition Era speakeasies and the dark taverns that preceded them. Fern bars still had scotch and whiskey, but they offered a lighter alternative to drinking.

What’s the vibe at your bar?

Even though we are a new addition to the area, we have a lot of fantastic regulars already. We have a lot of good-looking groups of ladies coming in to grab a drink, so it's great to see the fern bar feel is thriving. And where there are good-looking ladies, the rest will follow... Seriously though, it's been great to see that our bar is a welcoming environment across the board.

What’s the neighborhood and bar crowd like?

I live in this neighborhood and I love it over here! There are a lot of young families and a huge artist community here that some folks don't know about. Everyone is really involved with the community and cares about what's happening. Our bar has attracted a lot of neighborhood folk who are likeminded and laid-back. They all are lovely to talk with and they have been so supportive as we settle in and get our bearings.

Another interesting part of fern bar history - because the atmosphere of the fern bar was brighter and more welcoming, it became the first of the "neighborhood bars", where there was something for everybody. All of this history heavily inspired and influenced the program at Laura Lee's. Through the bar program, I have a little something for everyone and try my best to make the menu approachable and light.

What’s your favorite part about working there?

I'm happy to be a part of something new for this neighborhood. People have seemed very receptive and excited, and that makes me want to work as hard as I can to keep things fresh and interesting.

Back to you…

What are your thoughts as a woman working now in the modern bar and cocktail culture? Are things different?

Women have most definitely made a strong name for themselves behind the bar, and there's no going back. In my own experience, women bring nurturing attitude and fluid energy behind the bar, more so than men alone. Of course, my absolute favorite is a mix of both masculine and feminine energies working together. When a man and woman can hold down a bar together, I feel like everyone instantly becomes more relaxed. There is something for everyone's comfort level and it eliminates that feeling of disparity between the two.

Women patrons have also been a huge part of the current cocktail movement. Today, you'll always find women right there in line to taste the next boozy concoction you've crafted and they are more than willing to tell you if it's balanced or not. It's awesome to see women take ownership over that knowledge and to become experts in the field.

As far as some people still living in the past, I've pretty much heard it all over the years. Sexist comments still get made and I don't think it's going away anytime soon. If it's in our society, it's going to be in our bars as well. Not too long ago, a man said to me, "You make a pretty good bourbon drink for a woman." Um... thanks?

Not only is your cocktail program pretty fantastic - it’s also intelligent and quippy. How do you go about naming your cocktails?

There's a few inside jokes here and there that I like to slip in, but most of the cocktails were named right before we opened the doors. I had thought about all of the cocktail recipes for so long, I forgot about actually naming them. In a delirious state, Michael Smith, the General Manager, and I named them. He has helped me ever since.

What personality traits or skill sets make for a great bartender?

I honestly think that a welcoming and warming smile goes a really long way, no matter what. I will still tip really well on a bad drink or slow service if the bartender has an awesome personality. When I'm behind the bar, I just try to be friendly and do my best to help them unwind. If there was one thing that I've always wanted to be better at, it would be to tell a killer joke. I just can never remember the punchlines to save my life.

What is it like developing a cocktail program for a brand new bar?

Developing a cocktail list for a brand new bar was intimidating and a lot of fun at the same time. I would definitely say that the hardest part of the process was not getting our ABC license until the day before we opened the doors. I had so many ideas that had to magically come together at the last minute. No sleep, lots of drinking, and nerves galore...

Name two things that are staples found on your bar.

Gold spray paint and Gumby. One's useful, one is for good luck.

Can you share a Belle Isle creation with us?

My Belle Isle cocktail is called the Dirty Bird. It's a play on a drink that came out of the 70s called the Jungle Bird. Instead of using rum, I used Belle Isle Cold Brew Coffee and I spiced up my simple syrup with some ginger! When I first tried it, I fell in love with it for the combination between bitter and tropical flavors.

The Dirty Bird

Ingredients:

  • 2 oz. Belle Isle Cold Brew Coffee
  • 1/2 oz. Campari
  • 2 oz. pineapple juice
  • 3/4 oz. fresh lime juice
  • 1 oz. ginger simple syrup*

Preparation:

Shake all ingredients, strain into a hurricane glass over ice, and garnish with your choice of tropical fruit.

Recipe by Kacie Shortridge

*Ginger simple syrup:

Allow 1 cup water, 1 cup sugar, and 1/2 cup peeled and chopped ginger to simmer for 30 minutes, then strain.

Photos by Joey Wharton

Behind the Bar: Beau Butler / Star-lite

Behind the Bar, RichmondBrandon Day1 Comment

In our line of work, we meet a wide variety of brilliant and renown bartenders, each who bring their unique talents and personalities to the table. While most bartenders we know have built their credibility and clout behind the bar, one Richmond bartender has a legacy that followed him there instead.

Enter Beau Butler, formerly known as the hype man/cheerleader of Richmond's very own Avail. And while it's been close to a decade since Avail last took the stage, Beau's magnetic energy and garnered following within the local and national punk scene hasn't faded one bit. We stopped into Star-lite, Beau's stomping grounds for the past 13 years, to hear more on how his turbulent experiences have shaped his current status as one of Richmond's most quick-witted, sharp-tongued, and beloved bartenders.

Tell us about yourself…

I’m the head bartender at Star-lite in the Fan. Back in the day, male tattooed bartenders weren’t a thing, so it took me a really long time to get behind a bar. Star-lite is the first bartending gig I’ve ever had, and I have been here 13 years. This is it, this is what I know.

What got you into bartending?

I honestly had no real interest in doing it, but I came in as a barback and that’s where you really have to bust your ass and learn things quickly. After that, it was just a natural progression of mastering one thing and moving on to learning another. As I came to find out, bartending played really well into the skills I naturally have - being able to talk with people. That’s one of the biggest parts of the job for me.

What’s your favorite thing to drink? Any guilty pleasure drinks?

Drink of choice is probably Chopin vodka. I really enjoy that. The two guilty pleasure drinks come right from my dad, and they’re the worst things ever. The first is Kahlua and soda, it’s really good. And the other is Malibu and Diet Pepsi. I’ll drink the hell out of those.

Outside of work, what do you find yourself doing?

About 9 years ago, I had a kid. Since then, I’ve basically become a soccer dad. I go to hockey games, gymnastics practice, BMX races, and the list goes on. If I’m not here, I’m with my kids and wife.

Tell us about your bar…

Star-lite has changed over time, and that’s because the neighborhood has also changed in recent years - some will say for better, some will say for worse. There’s a lot more bars and restaurants around us now, so more competition for business. Bartenders don’t really see it as a competition per se. Everyone wants to have a busy night and a full bar, but not at the expense of someone else.

The drinking culture in general has changed, and that’s impacted our area. There’s less focus on “bar stars” these days. People used to go to a bar for a specific bartender they liked or that was popular - now it’s not as much that. It’s the other things a bar might offer, like drink specials or a DJ.

Who do you typically find coming in for a drink?

Star-lite’s customer base is still very neighborhood-centric. A lot of people like the fact that they can just walk right over and sit down for a drink. Tons of VCU and U of R students are in here as well. It’s not a place downtown, where you’re there to be seen, but it’s not like a deep neighborhood bar where you’ll get frowned at for not being from the area.

It’s the weirdest combination of downtown and Southside, all blended in with families in the Fan. Even my kids come in here and hang out all the time. My 4 year-old thinks scooping ice into a glass is the coolest thing in the world. Fingers crossed she like, goes to college or something, and finds some more interests.

You’ve been at Star-lite for a while now. What’s kept you here?

Consistency. The guy that hired me was really into consistency in every meaning of the word. For better or worse, I’m one of those guys who, once they get the job they want to do, I’ll keep doing it until I can no longer do the job or get fired - or hit the lottery and quit.

You know, I like to say I learned a lot by traveling around or from school, but I really didn’t. I spent my life in bars, it was always that thing you could come back to. This is what I do - it’s what I know. That little piece of consistency is cool, and it’s fun to still get to run circles around 22 year-olds. It keeps you young.

What’s an average night for you look like?

Every night is sort of different, Mondays are typically have like a laid back, punk vibe. We’ll play like punk rock, metal, and hardcore and whatever all night. Tuesdays are crazy busy with our highball drink special, we’ve got a DJ, people dancing, that stuff. Thursdays, laid back too. And Fridays are Fridays, so you know how that goes. I definitely get to talk more trash to people on busier nights, I get to tell a lot of stories.

Now back to you - with November right around the corner, we’ve got to talk about your infamous mayoral bid. Any updates on your platform?

So here’s the thing - I was doing a lot of this in jest, but a lot of people were like “these are great ideas.” Which is crazy, because who would’ve thought banning Crocs and turning Carytown into a pedestrian-only district would resonate so much with people. Vice picked up on it, which was insane. Some random lady in Maryland from a radio station interviewed me. I don’t think it ever made it to air, because I talked a lot of trash.

Out of all the stuff I said, the funniest thing I think I proposed was doing an official campaign launch outside Star-lite, but it would be hosted by all of my stripper friends. Nothing sets the tone for a mayoral campaign like a bunch of dude and lady strippers blocking off Main Street. Granted, it never came to fruition, but there’s always another election. I thought about starting at the school board level, but I would be the guy who says the wrong thing and gets my kid kicked out of school.

Another one of your popular antics - your pre-shift Facebook posts. They’ve developed this cult following among bartenders and folks in Richmond. Where did all of that come from?

It stemmed from a few things - initially it came from my absolute disdain for people who post things like, “Hey, I’m at the back bar tonight.” or “Come visit me and say my name at the door.” Shit like that. All I could think was that if people don’t already know you’re working there, they aren’t going to come see you. If they do know you work there, that post isn’t going to make anyone want to come. Your job as a bartender is to be able to make drinks, make them quickly, and have banter. That’s where my posts came from, that extension of having banter with people.

So I started posting about who I’m working with and the drink special, but I’ll throw in whatever I want to say on top of it. It’s not something I plan out ahead, I just write something on the walk over and while I’m eating before I get behind the bar. The reason I think they got popular is because there’s always going to be that one person that says whatever they want to, whenever they want. But if they can get it to sound funny and a little insulting, that’s even better.

Not a lot of people can do that, you know, that gift of gab. Starting out here at Star-lite, I was anomaly. Here was this punk guy covered in tattoos, and no one really knew what to expect. They definitely weren’t expecting me to be as outspoken as I am. I think those posts give people a sense of who I am, and I guess they think it’s funny. It’s become a thing now - people come in, they feel like they know Beau, and they want to hang out. That goes back to the whole thing of consistency. I’ve been here forever, and people like to walk in and already know who’s going to hand them a drink.

Is that strange - to be a bartender but have an extended public persona along with it?

Yes and no. People think that they really know me, and to some extent I guess they do. I don’t change who I am when I get behind the bar and serve someone a drink. But I’m not as angry as people think I am! Do I dislike a lot of shit? Yeah… I dislike a lot of things. But am I really that angry about any of it? Not really. I’m a laid-back dude. At the end of the day, I’m just another guy propping my beach chair up with the rest of the moms on the soccer field so I can watch my kids play. I just happen to be covered in tattoos and work at a bar.

Can you share a cocktail or two with us?

I'm a simple guy. I don't mind craft cocktails, but I'm not going to wait around 20 minutes for one. A good drink is a good drink no matter what, but it's even better when you can whip it out quickly. That's the inspiration behind these two Belle Isle drinks.

The Dude Abides

Ingredients:

  • 2 oz. Belle Isle Cold Brew Coffee
  • 1 oz. Milk (or cream)

Preparation:

Combine ingredients with ice, shake. and strain into a rocks glass over fresh ice.

Recipe by Beau Butler

The RVA Bloody

Ingredients:

Preparation:

Fill a pint glass with ice. Pour in Belle Isle Honey Habanero, top with Bloody Mary mix. Stir lightly, and garnish with a lime wedge.

Recipe by Beau Butler

Photos by Joey Wharton

Happy Hour with Join or Die Knives

Happy Hour With, RichmondBrandon Day

At Belle Isle Craft Spirits, we understand and uphold the value of locally sourced, individually crafted, and handmade goods. While our craft takes the form of premium moonshine, we're lucky enough to cross paths with plenty of other talented folks crafting up their own exceptional pieces and products.

Not too far from us lies Join or Die Knives' workshop, another prime example of handcrafted goods coming out of Richmond, VA. We made the short trek over to hang out with Brent Stubblefield, founder of Join or Die Knives, to learn more about the process behind his one-of-a-kind knives. Quick disclaimer: No moonshine was consumed while operating any heavy machinery.

Tell us a bit about your company…

I founded Join or Die Knives in Richmond last year. We produce a range of different handcrafted knives and similar tools. I handcraft each and every knife, but I get to seasonally employ shop helpers who are great and bring a lot to the workshop.

We take our name from Benjamin Franklin's original woodcut published in his Pennsylvania Gazette in 1754. The message was simple: unite against a common foe or fail. Our goal is to bring back traditional skill, lore, and craft as the foundation for a new economy.

What do you do and why?

Join or Die Knives exists to provide useful, beautiful and meaningful items. We work with clients to produce knives that can be family heirlooms and gifts worthy of life events. We often use materials provided by clients because of their significance, such as wood from a family property, hunting trophies or any meaningful item. We have been able to create some truly one-of-a-kind pieces thanks to the fantastic materials provided to us.

Tell us about your space.

Our space is a shared warehouse in the Shockoe Valley of Richmond. The community environment here fosters an atmosphere of creativity and cooperation. There’s a lot of great creators here doing a wide range of things. We regularly engage with other tenants here by hosting events such as pop up shops and concerts. Although it is a world shop, we have put some personal touches to make it feel like a creative and inviting space. 

If your company was a cocktail, what would its ingredients be?

 If Join or Die Knives were a cocktail, the ingredients would be equal parts tradition and modern performance with a garnish of subtle embellishment - just to make it a bit fancy.

What does your company do “off the clock?”

We are pretty involved in the Richmond music scene, ride motorcycles and are connected with our local faith community. We’ve met some great people through our community that help fuel our creativity.

The whole point of working as an independent craftsman is to fulfill this need for something more than can be found in a factory or big box store. Community is the difference between life and death for small makers, and I’m grateful to have supportive people around me.

What’s on your bar?

The small shop bar consists of the mini-fridge under the counter, which usually contains beer for after hours work and play. When we can get it, we go for a sipping bourbon and a nice pipe tobacco.

Photos by Alex Kreher

Behind the Bar: Vanna “V” Hem / Balliceaux

Behind the Bar, RichmondBrandon DayComment

While you may have found yourself wandering off the side streets of the Fan into Balliceaux for an electronica dance party, Turkish folk concert, or to check in with their running roster of Richmond DJs, the true gem hidden in this Richmond treasure is their diverse and ever-growing cocktail program.

With a bar staff as diverse and ecclectic as the patrons and décor that surrounds them, Balliceaux boasts an equally colorful bar experience. After a long day at the office, we stopped in to Balliceaux to catch up with bartender Vanna Hem, but you can call him V for short.

Tell us about yourself…

I’m a bartender and a student of the craft at Balliceaux, but you may have also seen me at Vagabond. I like to think of myself as just a panda trying to do his thing behind the bar.

I haven’t thought about this in a while, but I’ve been bartending for 12 years at this point. I started off at kind of a dive joint called the Corner Bar and Grill where I planted my roots. I bartended and managed there and went on to Can Can. I stayed on at Can Can for about 8 years and met some awesome bartenders there that made me appreciate the bar game even more so. I did a lot of cool cocktail dinners there and let my wings spread so to speak. After that, I landed at Curry Craft and Postbellum for a stint. Now being at Balliceaux and Vagabond is great. They both feel like home to me. I'm back to my cocktail roots, creating and crafting again. Feels good to have that freedom to be creative again.

How did you get into bartending?

Well, that’s a loaded question. I didn’t really get into bartending as much as I kind of fell into it. My father was a bartender when I was growing up and I swore never to be in the business. A series of events happened and I landed my first bartending gig and realized I had inherited my father’s skills behind the bar. That was it. I fell in love with being behind the bar and never looked back. 

What do you do when you’re not bartending? Any hobbies/side jobs/secret identities?

It’s no secret that when I’m not bartending I am most certainly either reading comic books or doing something with the comic book world. I am a HUGE comic book geek. Honestly I’m just a big kid. I have taken out whole teams of people at comic book trivia by myself. I like to think that as an accomplishment. I always take off from bartending on the Thursday before a comic book movie release as well. I still do the whole midnight release thing. I love it. Besides that I’m always thinking about the next cocktail. 

What’s something people would be surprised to know about you?

Some people might actually be real surprised that not only was a wrestler and football player but I was also a male cheerleader. Yeah, that happened. Let’s not speak of that again.

What’s your favorite thing to drink? Favorite classic cocktail? Favorite thing to drink when no one’s looking?

My favorite will always be a glass of good whiskey on the rocks. A shot of Fernet or Cynar 70. Probably both. Needless to say, my favorite classic is a Manhattan. It’s above the other classics like the Negroni or Corpse Reviver, but I still got mad love for those cocktails too. My thing has always been “to each their own” when it comes to drinks. It’s all about preferences. When no one’s looking, I will always have a piña colada. Love that stuff. I like getting caught in the rain.

Tell us about your bar… 

Balliceaux is sexy. You walk in and it’s dimly lit and the music’s just right. It’s got an almost like Chicago or Seattle feel to it. You could be one-on-one with someone at the bar or with your homies getting it in for the night. It’s great in the fact that it is so versatile.

What’s the neighborhood like?

Let’s be real. The parking around the neighborhood sucks. It’s the Fan. The neighborhood itself is quite eclectic. There are college students bustling from class to class. Then you have your young professionals in their suit and ties just trying to make it, and then you have your families just walking their dogs and hanging with their kids. It’s a great neighborhood in general. It’s beautiful to walk around.

What makes your bar unique?

The variety of the beers we always have rotating and the rotating cocktail menu. If you have trouble finding something to suit your needs our bar staff is very knowledgeable and can usually just whip something up in a whim based off of what you’re feeling at the moment. Just like our menu, we have an eclectic rotating bar staff from all walks of life. I feel it’s exciting to go in and maybe see Scott behind the bar and see what off-the-wall cocktail he’s concocting at the moment, or I can walk in on a Tuesday and turn up because I know Sarah Mullarney is there. Bottom line - we like to make everyone feel welcome and comfortable.

What’s your favorite part about working there?

My favorite part of the job is the freedom I have to create and freely think about cocktails. Nothing is taboo behind the bar here. The sheer amount of different people that walk through the door is amazing as well. The décor is on point. The atmosphere is totally up my alley.

What’s a good night look like for you? What are people ordering?

The bar is packed. People are talking and having a good time. It’s the buzz of the room and the feel of bar being somewhere you want to be. Somewhere you belong. You walk in and the bar is where it’s at. The flow of the conversations between people is wafting around the room. People are ordering shots for their friends or just grabbing a cocktail. What ever they’re drinking, they’re enjoying it with their friends. 

What’s your favorite menu item / cocktail pairing?

The combination of the Russian Market cocktail with the Grilled Pork Shoulder and Cabbage Three Ways is killer. It’s the epitome of South East Asian food!

Can you share a Belle Isle creation with us? What inspired it?

Yeah absolutely! This was based on my wanting to create an original tiki flip. What came out was even better than I imagined honestly. The inspiration though was from the classic ways of making old school punches. I infused coconut cream with kaffir lime leaves and then washed the Belle Isle Premium Moonshine with it. Letting it all sit for about 5 hours and then coffee straining, which leaves the moonshine imparted with the flavors without all the cloudiness and mess. It’s quite deceiving because tasting it by itself, it taste like coconut water.

Belle Vie

Ingredients:

  • 1 ½ oz. Kaffir/Coconut Cream-washed Belle Isle Premium Moonshine
  • 1 oz. Pierre Ferrand Dry Curacao 
  • ½ oz. Lemon Juice
  • ½ oz. Luxardo Maraschino Liqueur 
  • ¼ oz. Demerara Syrup
  • 1 Egg White

Preparation:

Chill a coupe glass. Combine all the ingredients, excluding the egg white, into a shaker tin. Wet shake for about 20-30 seconds. Strain the contents into a smaller shaker tin. Dump the ice. Add an egg white and dry shake for about 50-60 seconds. Empty out the chilled coupe and strain the cocktail into the glass. Garnish. Voila. Water of life.

Recipe by Vanna "V" Hem

Photos by Joey Wharton

Behind the Bar: Tyler Hoppel / HK on the Bay

Cocktails, Behind the Bar, ConversationBrandon Day1 Comment

Getting ready to celebrate its 10th anniversary in December, HK on the Bay is nothing new to Hampton Roads and Chic's Beach residents. Popular among Virginia Beach locals and garnering the attention of the thousands of tourists that flock down annually, HK on the Bay is one of the few great places in the area where you can stroll in off the beach in your bathing suit and sit down to enjoy a high-quality meal and cocktail using local, fresh ingredients.

We took a trip down to Chic's Beach off Shore Drive to find out more about why HK on the Bay has become such a popular stalwart among locals. When we arrived, Tyler Hoppel, General Manager at HK on the Bay, treated us to an abundance of knowledge and one extremely refreshing cocktail.

Tell us about yourself…

I am the General Manager at HK on the Bay, located on Chic's Beach in Virginia Beach. This will come as a shock to most people, but I actually don’t have any bartending experience! I began my restaurant career as a server right here over 8 years ago. Over the years, I just learned by doing. I worked my tail off to learn my new craft.

What do you do when you’re not managing? Any hobbies/side jobs/secret identities?

Side job while being a restaurant manager? That’s just crazy! But hobbies, definitely anything outdoors. Camping with my fiancé and step-daughter is something I love. I also homebrew and am a huge Baltimore Orioles Fan.

What’s something people would be surprised to know about you?

I used to own a clothing company called Redemption Brand and tour with a band from Richmond called Conditions. I lived in Church Hill for a year while touring.

What’s your favorite thing to drink? Favorite classic cocktail?

Favorite thing to drink when no one’s looking? My go-to is a Session IPA. My favorite classic cocktail is a Manhattan. And no shame here, I’ll never turn down a Mojito or a jumbo Margarita. 

Tell us about your bar… 

The vibe at HK on the Bay is casual, but refined. Our bar guests consist of mainly regulars. HK on the Bay is cozy, timeless, and almost cottage-like. When you walk in you’ll see old school pictures on the wall of a time in 1977 of when the Chesapeake Bay froze over, or the opening of the Chesapeake Bay Bridge Tunnel on April 15, 1964. We want to show the history of our storied neighborhood and building.

What’s the neighborhood like?

Our neighborhood is filled with a large mix of people. This place is our home. We like to say that we are just stewards of this building, as it was built in the 1930s. Our guests expect a casual setting but know they can get a $28 hand-cut all natural ribeye while they sit at the bar in their bathing suit. 

What makes your bar unique?

We want you to drink better and, if possible, drink local. I wrote an article last September called “Rethink Your Drink”. The studies show that when you drink liquors with fewer impurities, you are more likely to not feel as bad the next day; compared with drinking the same amount of “bottom shelf” liquor. We recommend you have one or two nicely prepared cocktails and enjoy the depth of flavors we create. We know you’ll pay a little more for the “higher end” spirits but you’ll thank me when you’re not as hungover the next day. We carry the same concept through to our menu as well by serving all natural, steroid free, humanely treated beef, poultry, and pork. We know when you eat and drink better, you will feel better. 

What’s your favorite part about working there?

Our guests and our employees. Our guests are truly the best. I know it’s cliché, but our staff and our guests are our family. Our Service Manager Matthew Pere and our Chef Danny Hughes work really hard to provide a truly unique experience every day, not only to our guests, but to our team as well. I love walking in the door and knowing that it is going to be different than yesterday. There are thousands of restaurants in Virginia Beach and our guests chose HK on the Bay? They pass easily 20 to 30 others on their way here. Literally, I’m humbled every single day.

What’s a good night look like for you? What are people ordering?

We sell a lot of craft beer. I wouldn’t call us a craft beer destination, but we do have over 30 craft beers and over half of them are local. On the spirit side, we sell a good amount of whiskey and vodka. I personally love visiting with tables and learning about who are guests are! Guests could have had a crappy day at work and when they come into our restaurant, we want to turn their day around before heading home. 

What’s your favorite menu item / cocktail pairing?

My personal favorite foods include pizza and burgers. Our sister restaurant, The Butcher’s Son cooks a mean rare Prime Rib and pair that with a Manhattan, I am in heaven! On our menu I can’t get enough of our new Bacon Wrapped Meatloaf. Our chef really knocked it out of the park with this one! We grind all of our beef in-house, so it’s homemade in the truest form. We make a chipotle ketchup that tops off the meatloaf that just enhances the total experience. 

Can you share a Belle Isle creation with us? What inspired it?

We wanted to use a locally made spirit on our last cocktail list. We chose Belle Isle Ruby Red Grapefruit Moonshine because of the bright flavor of the grapefruit. We wanted to enhance that experience by pairing it with pomegranate to create the ultimate cocktail to beat the summer heat.

Ruby Red Shine

Ingredients:

  • 1 1/4 oz. Belle Isle Ruby Red Grapefruit Moonshine
  • 1/2 oz. Cointreau
  • 1/2 oz. Pama Liquor
  • 1/4 oz. Fresh Squeezed Lime Juice
  • Splash of Soda Water

Preparation:

Combine all ingredients except for soda into a shaker tin with light ice. Shake and strain into a coupe glass and top with a splash of soda water.

Recipe by Katie Frank

Photos by Joey Wharton

Behind the Bar: Pete Konrad / Southbound

Behind the Bar, Richmond, CocktailsBrandon Day1 Comment

If you've been in Richmond long enough, you've probably heard it called "the biggest small town you’ll ever see.” With an abundance of opportunities that exist in this vibrant community, folks have the opportunity to try new things or to become a master at their skill set. Enter Pete Konrad, the Bar Manager at Southbound, who knows a bit about just how close-knit this "big small town" seems to be and what it is like to grow alongside your community.

Pete invited us Behind the Bar for an afternoon to teach us more about his eclectic background that led him to where he is and how he is bringing his craft with cocktails to yet another beloved Richmond neighborhood.

Tell us about yourself...

I've been bartending a little over 10 years now. I started really bartending when I took a job as a bartender at Gallery 5. After about a year, Nick Crider and I built a bigger bar at the Gallery and I began taking over the duties as bar manager there.

After several years of doing that, I passed the torch on and picked up a bartending gig at Portrait House. Those couple years at Portrait House were probably some of the best times in my life and made lifelong friends while working there. From there I moved to Metzger Bar and Butchery, where my drink game went from shooters to craft cocktails. Big shout out to Kjell Anderson for teaching me the ways. Now I’m the Bar Manager of Southbound.

What do you do when you’re not bartending? Any hobbies/side jobs/secret identities?

I enjoy home brewing, which set into motion the interest to earn my degree in Chemistry at VCU. I recently graduated this past Spring. Starting this Fall semester, I will be a teaching assistant for one of VCU’s newest courses on brewing, yeast, and fermentation. The science behind the drinks we serve is very intriguing to me. 

What’s something people would be surprised to know about you?

I served 6 years in the Coast Guard. I also was a tower crane installer/tester for a few years. There are several other jobs I have done, but way too much to list them all. Through most of them though, I’ve always been a bartender at night.

What’s your favorite thing to drink? Favorite classic cocktail? Favorite thing to drink when no one’s looking?

My favorite thing to drink is probably a Rittenhouse rye with one big cube or an All Day IPA.  As far as classics go, I would say a Boulevardier is my favorite. Something I drink when no one's looking would be a nice Beaujolais.

Tell us about your bar… 

I would describe the atmosphere at Southbound as casual fine dining. I want people to be able to sit at the bar have a fantastic meal and try some new drinks. As a bartender, I want to know my neighborhood and I feel that this is very much the neighborhood bar of Bon Air. Our neighborhood is a pretty neat part of town. I’ve had a lot of friends move out here in recent years. I like the rural suburbia feel of it.

What makes your bar unique?

I think we have the perfect amount of variety of selections of different beverages without that feeling of being overwhelmed by choices. It's nice have a large inventory of different spirits not only for guests, but for me as a bar manager. It allows me to be creative and come up with new things all the time. I was lucky when I picked up this position to have such a wonderful staff as well.

What’s a good night look like for you? What are people ordering?

A great night for me is a full bar, but not super fast-paced. I like to be able to have a conversation with someone who sits down at the bar. I also love to be able to introduce people to new things, so that takes time getting to know them and their interests.

What’s your favorite menu item / cocktail pairing?

I personally think we have some of the best wings in town. If I were to pair it with one of my cocktails, I would pair it with the “Long Drag”.

Can you share a Belle Isle creation with us?

Sure thing. I've actually got two that we're serving up at Southbound.

Bobcat’s Yoohoo

Ingredients:

  • 1 1/2 oz. Belle isle 100 Proof
  • 1/2 oz. Champion Megalodon vinegar
  • 1 oz. Coconut milk
  • 1/4 oz. Demerara syrup

Preparation:

Shake and strain into a rocks glass with a big cube, garnish with shaved bitter chocolate bar.

Recipe by Pete Konrad


MI9

Ingredients:

  • 2 oz. Belle Isle Premium Moonshine
  • 3/4 oz. Cocchi Americano
  • 1/2 oz. Dolin Blanc
  • Laphroaig 10 yr. rinse

Preparation:

Rinse chilled coupe with Laphroaig 10yr. Stir and strain into rinsed coupe garnish with lemon peel.

Recipe by Pete Konrad

Photos by Joey Wharton