What is your mission or dream for your company?
It’s so funny, because it changes continuously just through the nature of what I do. Every time we take on a new custom project, it makes me rethink the operation of how I do things. Three years ago, I never thought I would be doing what I am now. So that makes me a little hesitant to make some grand plan for myself or Awl Snap, because I know that things could easily change and probably will. That being said, I’d love to grow and add more people to the team but still keep it a somewhat small and local operation. I’d love to stay grounded in Richmond and in the community that I started with. As far as products go, who knows! I’ll probably keep my staple designs but I love the flexibility of being able to do different pieces, so I don’t know if I’ll ever forgo that part of who we are.
At the end of the day, I want this company to be an extension of who I am. By that, I really just want it to be approachable and not something stuffy or on a pedestal that you can’t relate to. We don’t have a motto per se, but if we did it would center around keeping ourselves and our company fun, down to earth, and genuine.